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quiznos vs.mc donalds

Thu, Apr 5, 2007

push vs. pull

adica pull si push in promovarea unui sandwich.

sa incepem cu push. mcdonalds baga reclame in tv pentru sandwich. pur si simplu nu-i rezistati. sandwichul a scapat in oras

in chicago (usa) un coiot intra intr-un restaurant aflat in down-town. conteaza ca usa era deschisa. dupa 40 de minute chicago animal care and control a venit si l-a luat. coiotul a primit si nume ca doar nu putea sa nu aiba un nume: adrian. ca sa continuam adrian se afla la varsta la care un coiot isi paraseste familia. adica are si familie. vorba aia: how sweet!

adrian coiotul intr-un restaurant in centrul unei metropole. sa ne lamurim putin: chicago e pe malul lacului michigan. zona centrala e pe mal ca doar acolo arata mai sexy zgarie norii (si chiar e un oras fenomenal).

vicepresedintele quiznos, steve provost, responsabil cu marketingul declara, si aici citez:

“We’ve certainly been looking to expand our customer base and appeal to different demographics, and it appears that we have hit a chord with the animal kingdom. This has never happened before; we can only think that [the coyote] must have been attracted to our new Prime Rib on Garlic Bread and its above-average portions of meat. One thing is for sure, this coyote clearly has excellent taste.”

acelasi om mai tarziu:

“We will support the safety for Adrian and any other members of the wild animal kingdom who face severe challenges and unknown urban obstacles to find their way to Quiznos restaurants,” said Provost. “We are pleased to donate $1,000 to Chicago Animal Care and Control, where Adrian currently resides.”

se pare ca adrian va fi transportat intr-un parc protejat. quiznos a declarat ca nu inainte de a-i oferi fantasticul  Prime Rib on Garlic Bread sub “to go” pentru ca pentru asta a umblat atat coiotul.

of course, restaurantaul se va deschide dupa ce  restaurantul va fi curatat si ok dpdv sanitar!

cam cate puncte a castigat quisnos in presa, tv, online atat national cat si international? (am vazut si eu stirea de dimineata pe protv) cam cata lume va incerca  Prime Rib on Garlic Bread? cat de mult se vor bucura protectorii de animale de povestea coiotului?

mai tine cineva minte sandwichul la care face reclama mcdonalds? :)

 

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